Focus Statement
The practice provides support to create business plans and road mapping for new businesses, products or new marketing territories/countries.
The following outline represents a simplified version of a business plan. In your business plan - there may be different recommendations of style and content based on the maturity of your business, the receiver intended and the intent of your business plan.:
- Purpose
- Market Strategy
- Internal/External, Partnership requirements, Outsourcing requirements
- Customer Requirements
- Critical areas of strategy and customer support
- Maintaining brand value & customer satisfaction
- Roles required at the entity/country level:
- Organizational Structure, Staffing levels, Skill requirements
- Financial discussion
- External & internal models
- P&L/Factor Analysis
- Pricing and profitability expectations
- Net margin/profit/break-even point
- Sales Projections
- Sales Strategy and Configuration:
- Operational readiness, Process recommendations
- Competitive Analysis
- Startup plan and implementation timelines
- Performance analysis after deployment
- Storyboard and Business Mode Summary
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